A member of our Facebook group recently posted a link to their website, encouraging people to list their businesses on there. The post was removed (we don’t allow advertising in our canine scanning group), but not after several people had volunteered their details for the site. But how helpful are such people really being? Inbound links and SEO It used to be the case that inbound links to your business were a quick fix to any ranking problems – and the more, the better. This soon lead to abuse, however, which......
The RCVS can only help with matters concerning licensed veterinarians or vet nurses, so if you feel you need to report poor conduct by people who are not part of the veterinary profession, what can you do? The AUA spoke to the RCVS last week, and their advice is combined with ours and summarised below. Reporting a scanner in your area If you know that somebody is charging people for a scanning service without adequate training or equipment, or is not practicing within their remit (i.e. is offering diagnoses), you can......
What to do if you are bitten by a dog during a scan: • Wash the wound thoroughly. Run under a cold tap for 10 minutes, even if the skin isn’t broken. • Seek medical attention as soon as possible. Tell your doctor or medical practitioner that you have been bitten by an animal. • Report the bite (important). Taking photos of the wound straight after it happens can be helpful. Your police and local authority’s dog warden should be informed of any dog bites to take steps to prevent this happening......
Buying an ultrasound machine used to be a very different process. A purchase involving hundreds (sometimes thousands) of pounds was one in which people invested months of research, many phone and email conversations, and often met with the ultrasound company face-to-face to try out the equipment, receive training and establish trust. Nowadays, people are becoming increasingly willing to buy straight off the internet, and the personal conversation has been replaced with other methods of building trust – most notably, online reviews. This makes the decision-making process quicker and easier for the buyer......
Thank you to all who attended today’s webinar on how to promote your canine scanning business online. The full recording is embedded here, with the question and answer session in text below. Questions: Am I right in assuming to be a member of the AUA you have to have completed both Level 1 AND Level 2? You can join as a partial member with only level 1 training, giving you access to your profile which you can then begin building. You can still upload and share your scans here. What......
Hi everyone! Last month, a new team member joined us at the Animal Ultrasound Association: Marguerita Alexandrou. She’s here for you every Tuesday, Wednesday and Thursday. She’s been working on boosting the visibility of full members’ profiles online, as well as some awareness-raising work we’ll be doing at the end of the month (photos to follow in a couple of weeks!), starting at the next two VIS ultrasound training courses in Worcestershire and West Lothian. She’s also been working on securing sponsorship for the website, so that we have even more money......
Many AUA members save images and videos for their clients when they perform a pregnancy scan. For those of us who began scanning many years ago, it’s become habit to export the images off your scanner and email them over as attachments. Some people even let the client photograph or record from the ultrasound screen. The problem with both of these methods is that it transfers control and ownership of your work to the client (ok, perhaps not legally, but that’s not what we’re talking about here). They can now forward those images......
Using the correct terminology to describe the work that we perform when scanning animals is important. For most AUA members, this will be mainly or even exclusively pregnancy scans of animals like dogs, cats, goats, sheep and cows. First of all, using the correct terminology is integral to being respected and recognised by the veterinary profession, and therefore to being able to continue to scan. If you are lucky enough to live in a country (like the United Kingdom) where we are allowed to scan for other people, it’s important for legal......
New regulations announced in 2016 are coming into force this Monday, the 1st of October 2018. The catchy title for this new legislation is the ‘Animal Welfare (Licensing of Activities Involving Animals) (England) Regulations 2018.’ This act repeals both the Breeding of Dogs Act 1991 and the Breeding and Sale of Dogs (Welfare) Act 1999 and also revokes the Sale of Dogs (Identification Tag) Regulations 1999 and Breeding of Dogs (Licensing Records) Regulations 1999. Lack of knowledge regarding this legislation is not a defense in the case of non-compliance – yet, with 4......
Is competition good or bad? Does it drive you to do better, or does it simply drive you insane? A recurring topic of discussion on social media for professional canine scanners is the explosion in the number of people offering a scanning service. For 8 years, Vet Image Solutions were the only company offering training for lay scanners, and referrals all came through word of mouth. It was recognised quite early on that active marketing in the towns and cities of preexisting customers would be counterproductive and, ultimately, unsustainable. Restricting training locations......